Pura Vida means pure life, and this stunning summer jewellery collection symbolises the freedom of beach living evoking the memories of a hot, sunny day spent by the seaside.
In 2010 two Southern California friends college graduates, Griffin Thall and Paul Goodman, travelled to Costa Rica. It was not long before these two friends began to appreciate the simple lifestyle of the local people living in this beautiful part of the world.
Griffin and Paul crossed paths with two bracelet artisans named Jorge and Joaquin. The colourful handmade bracelets seemed to capture the essence of their journey. Griffin and Paul asked Jorge and Joaquin to make 400 bracelets to take home with them.
Upon returning home to San Diego, California, Griffin and Paul displayed the bracelets at a local boutique. No one expected that the casual encounter would one day grow into the successful partnership that it is today!
Within days the bracelets were sold out and everyone was asking for more. Griffin and Paul soon recognized the significance of these simple string bracelets. It was more than a symbol of simple things in life, it was the symbol of friendship too.
Here at O&P London we love Pura Vida! Pura Vida products provide sustainable jobs to artisans worldwide and raises awareness for charities with gorgeous items that give back. They're also super passionate about protecting the environment! Each bracelet is handmade, waterproofed by a wax coating and completely unique - the more you wear it, the cooler it looks.
With such a beautiful backstory, we wanted to highlight these gorgeous summer jewellery items which make the perfect gift, as well as a treat for yourself.
SUNSET' bracelet is the one that started it all at Pura Vida! With peachy pastel colours, this bracelet is perfect to accessorise all of your beachy outfits this summer!
If you prefer cool blue and sea green colours, then 'ISLA' bracelet is the one for you. 'ROSE QUARTZ' bracelet is for lovers of vibrant combination of pink shades. While 'SKY'S THE LIMIT' bracelet – don’t you just love the name! - deep ocean blue colours. 'GOOD VIBES' bracelet will satisfy everyone’s taste as it combines super groovy colours!
We have previously mentioned that PURA VIDA raises awareness for charities. It does not come as a surprise that there is a designated series of charity donation bracelets. Get these stunning bracelets and support the amazing organization of your choice!
'SAVE THE DOLPHINS' bracelet. 10% of the net profit will be donated by Pura Vida to Oceanic Preservation Society. Oceanic Preservation Society (OPS) is dedicated to protecting our oceans and planet for future generations. The amazing organization exposes complex global environmental issues and promotes advocacy, including advocating for global protection for dolphins.
'SAVE THE CORAL REEFS' bracelet is inspired by the beautiful colours of tropical coral reefs and is the perfect choice for any ocean lover! For each bracelet sold, Pura Vida will donate 10% of the net profit to the Coral Reef Alliance, supporting its mission to partner with local communities to restore and protect coral reefs.
'BOARDING FOR BREAST CANCER' bracelet is to support Boarding for Breast Cancer (B4BC), a non-profit foundation that advocates early detection and a healthy, active lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. 10% of the net profit will be donated by Pura Vida to Boarding for Breast Cancer.
'SAVE THE SEA TURTLES’ bracelets are not only stylish but are also helping save the sea turtles at the same time! They are available in CRYSTAL BLUE, BLUSH and BLACK, and can be worn in a stack or individually. Show your love for sea turtles with this exclusive new charm bracelet! For each bracelet sold, 10% of the net profit will be donated by Pura Vida to the world’s oldest sea turtle research and conservation group, which carries out worldwide programs to conserve and recover sea turtle populations.