Pura Vida: Embrace the Ethical and Trendy Lifestyle with Purpose

We love fashion and doing good for the planet here at O&P London! Today we wanted to highlight an amazing brand we are proud to stock at O&P: Pura Vida.


In the summer of 2010, two adventurous friends, Griffin Thall and Paul Goodman, embarked on a life-changing trip to Costa Rica. Little did they know that this journey would not only introduce them to the vibrant culture of the country but also ignite a passion to make a difference in the lives of others. Today, we proudly introduce Pura Vida, a brand that embraces ethical practices, trendy fashion, and giving back to the community. Join us as we delve into the inspiring story behind Pura Vida and explore the new bracelet collection that combines style and charity contributions!


Embracing the "Pura Vida" Lifestyle

During their Costa Rican adventure, Griffin and Paul encountered two artisans named Jorge and Joaquin, whose handcrafted bracelets captured the essence of the country's simple beauty. Witnessing their struggle to survive on meager wages, the duo decided to help by bringing back 400 bracelets to sell in their hometown of San Diego. Little did they know that this small act of kindness would ignite a movement that celebrates life's little pleasures and spreads the "pura vida" spirit.


From Local Boutique to Global Movement

The bracelets sold out within days, revealing the immense popularity and significance behind the pieces. Griffin and Paul realised that these bracelets were more than mere accessories; they symbolised a lifestyle of positivity, appreciation, and living life to the fullest. Fuelled by their passion, they teamed up with Jorge, Joaquin, and other artisans to create a diverse range of handcrafted bracelets, each one as unique as the person wearing it. What started as a humble endeavor quickly blossomed into a worldwide movement, with millions of bracelets sold each year.


Ethical Fashion and Charitable Contributions

Pura Vida believe that fashion can be both stylish and ethical. Pura Vida bracelets are meticulously handcrafted by artisans, ensuring the highest quality and attention to detail. But that's not all—they also strive to make a positive impact by giving back to the community. Over the years, Pura Vida have partnered with more than 200 charities worldwide, donating over $4 million to causes that matter to you. Their commitment to social responsibility led them to introduce three new bracelets we stock at O&P London, each with a charitable purpose.

Rainforest Trust Bracelet

  1. Rainforest Trust Bracelet: Immerse yourself in the allure of the jungle with the Rainforest Charity Original. For every Save the Rainforest Bracelet sold, 5% of the purchase price will be donated to the Rainforest Trust. This nonprofit organisation works tirelessly to protect the most endangered tropical forests and preserve the habitats of countless wildlife species through community engagement and strategic partnerships.

    Save the Sloths Bracelet

  2. Save the Sloths Bracelet: Show your love for these adorable and sleepy creatures by purchasing our exclusive charm bracelet. With every bracelet sold, 5% of the purchase price will be donated to the Rainforest Trust. Join us in safeguarding threatened sloth populations and preserving the tropical forests they call home!

    Save the Elephants Bracelet

  3. Save the Elephants Bracelet: Demonstrate your love and support for elephants with our Save the Elephants bracelet. When you purchase this bracelet, 5% of the purchase price will be donated to The Elephant Sanctuary. This Tennessee-based nonprofit provides captive elephants with individualised care, herd companionship, and a safe haven to live out their lives. Additionally, they raise public awareness about the complex needs of elephants in captivity and the crisis facing wild elephant populations.


We believe that fashion should be an expression of personal style and a force for positive change. With Pura Vida's ethically handcrafted bracelets and commitment to giving back, you can embrace the "pura vida" lifestyle while making a difference in the world.


Explore our stunning collection and join us in celebrating life's little pleasures, spreading positivity, and supporting meaningful causes. Shop the perfect bracelets for yourself or as heartfelt gifts for your loved ones at O&P London, your destination for trendy fashion with a purpose!